Hummer & Saturn

[AJ]

So with Saturn going to the Penske Group:

http://finance.yahoo.com/news/GM-to-sell-Saturn-brand-to-apf-15450535.html

And Hummer going to China's Tengzhong

http://news.yahoo.com/s/nm/20090602/bs_nm/us_hummer

What does everyone think of these moves? I tend to think the best upside is that these deals will keep some factory's and dealerships open in the States and save thousands of Jobs. Outside of that, who knows.

 

[Workdawg]

I think I read somewhere that the new Hummer was going to attempt to break into hybrids, which would probably be a great move for them.

Saturn though, I dunno. Depends on who ends up giving them cars I guess.

 

[AJ]

Yeah, if the hummer can go to a more efficient setup, such as a hybrid, it would do wonders for a brand that so many buyers like in terms of looks and suggested ruggedness, but they are just spendy to drive. Saturn looks to have the first aspect for cars still come from US Based GM factories, GM obvious would lose the ability to choose the number of cars made, and of which model. Saturn has a good following, just too many models made I think.

 

[ZoomZoom Diva]

I think Saturn has a great deal of potential if it can prove itself as a distributor of models from brands not able to distribute on their own in the United States and of niche product in need of such a channel.