http://en.wikipedia.org/wiki/Wankel_engine
Does a good job of answering your question.
Primarily is because mazda has and still does own patents on many of the little details that make thier rotary engines reliable, functional, efficent, and powerful.
Thus, and beyond that it would be a very big and expensiver learning curve for any other manufacturer...one not worth pursuing due to the fact that the rotary engine is by nature less thermally efficent than a piston engine.
As i keep saying, rotaries have disadvantages to piston engines, as well as advantages.
Ultimatly what kept it down historically was the fact that they dont tolerate lack of maintenance like SOME pistion engines do, thus the typical idiot consumer dosnt want something that wont hold up to thier lack of responsibility...
Further, they require tighter manufacturing tolerances to produce good power than piston engines thus they historically were more expensive to produce.
Again, there is a long list of advantages, and an equally long list of disadvantages...
I might ask you, why are they such popular choices for kit and custom aircraft engines if they are not reliable? You dont exactly have the luxury of pulling over on a cloud when your plane breaks down....